How Selery Fulfillment Onboarded Two Boxes Before Peak and Transferred a Complex Client Without Missing a Beat

Key Results

Rapid deployment: 14-days from signature to first return processed.

Complex client transition completed in weeks, not months: moving a 2,000+ SKU apparel account from LA to a brand new East Coast team ahead of Q4.

Returns operation centralized across two facilities: replacing a fragmented mix of spreadsheets and manual processes with a single platform.

Peak season entered with confidence: Selery's first two warehouses live on Two Boxes before the highest-volume returns window of the year.

Integrations

WMS: ShipHero

About Selery Fulfillment

Selery Fulfillment is a national 3PL built for the demands of modern ecommerce. They operate multiple warehouses across the country and serve a growing roster of brands in apparel, consumer goods, and specialty retail. With a reputation for operational excellence and deep client partnerships, Selery doesn't treat returns as an afterthought. For them, it's a competitive differentiator.

This is Part 1 of Selery's Two Boxes story. As they roll out across additional warehouse locations, we'll be back with more.

The Challenge

A patchwork of spreadsheets, manual billing, and a high-stakes client move on the horizon

Before Two Boxes, Selery's returns operation looked different depending on which warehouse you walked into. Their LA facility ran on a combination of ShipHero returns and spreadsheets. 

It worked, but there was room for growth.

"It was never going to be an opportunity to be a profit center for the business," said Ryan Westberg, who leads business development at Selery. "Every single client had its own spreadsheet, which makes billing super, super difficult."

Tracking efficiency was nearly impossible. Billing required significant admin overhead. General managers were manually double-checking work every week. The returns department and the admin team both carried the burden. The margin for error only grew as Selery's client base expanded.

The team knew a better system existed. 

Two Boxes had been on Selery's radar for some time, but their team waited for the right moment to reach out. That moment came when Selery acquired Ryan Westberg’s company, Fan of a Fan (FOAF), in March of 2025. They onboarded FOAF’s apparel clients, and return volume surged. 

The Solution

Use Two Boxes to execute an impossible timeline and prove the model works

After several years of operating out of LA, a large apparel client needed to transfer inventory to Selery’s Hickory, North Carolina facility. This meant a new team, with no prior exposure to one of the most complex returns programs in Selery's portfolio, would be tasked with learning a new returns process: over 2,000 SKUs, intricate grading requirements, and a high volume of pattern-heavy apparel.

Without a centralized system, that kind of transfer would have taken months of shadowing, tribal knowledge documentation, and manual handoffs. With Two Boxes, Selery had a different plan.

"We needed a solution that would help streamline returns and make it easier to train a whole new set of team members on the East Coast," Ryan explained. "That was the only way we were going to be able to transition a client in Q4."

The LA team onboarded Two Boxes first. It was important to get fluent in the platform, build out the client's workflow, and develop the training documentation that would travel east with the account. The goal wasn't just to get LA up and running. It was to build a repeatable model that could be dropped into any facility, for any client, at any time.

It worked. 

A client relationship built over half a decade, with all the nuance and complexity that comes with it, was successfully handed off to a brand new team. They were processing returns independently within days.

"Being able to do that in a matter of weeks, not months, was a huge task — and it did work." — Ryan Westberg, Selery Fulfillment

Where returns data had previously lived across disconnected spreadsheets, it now lived in one place. Photos of returned garments were captured at the point of inspection. Billing was tied directly to actions performed. The approval process was faster and clearer for everyone involved.

"Taking photos of the actual returned garments, making the approval process easier, and simplifying the way we capture revenue on a per-action basis got a lot simpler with Two Boxes." — Ryan Westberg, Selery Fulfillment

What's Next

Unify returns operations across Selery's network

Selery's LA and Hickory facilities are live. The rest of the network, including their Dallas headquarters, is next.

"Clients care more than ever about where their revenue is leaking, and returns is always a big part of that," Ryan said. "It's time to start taking returns seriously and invest in the operational and technology side. It can pay off dividends."

With two warehouses proven out and a rollout plan in motion, Selery is building toward a fully unified returns operation: one platform, every facility, every client. Peak season will look different when that's the reality.

We'll be back to tell that story.

Ready to simplify your returns operation?

Two Boxes gives 3PLs the tools to centralize returns processing, train teams faster, and deliver the client transparency that builds lasting partnerships, in days. Book a demo today.